Full Content is available to subscribers

Subscribe/Learn More  >

Toward a Market-Based Lean Startup Product Design Method for the Developing World

[+] Author Affiliations
Jordan F. Pease, Jered H. Dean, Douglas L. Van Bossuyt

Colorado School of Mines, Golden, CO

Paper No. DETC2014-34150, pp. V02AT03A045; 12 pages
  • ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2A: 40th Design Automation Conference
  • Buffalo, New York, USA, August 17–20, 2014
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4631-5
  • Copyright © 2014 by ASME


The question of how to effectively design products for consumers in the developing world has been widely debated. Several methodologies have been developed to address this issue focusing on human centered and community centered methods, but few methods are rooted in market-centered approaches. Recent advances in market-centered design from lean startup methodologies hold promise for the development of new methods that allow effective product design for consumers in the developing world. This paper contributes a method from which consumer level products can be designed to effectively supply the under-served markets of the developing world with innovative and sustainable solutions. Utilizing an iterative method based on three fundamental hypotheses, the Lean Design for Developing World Method (LDW) seeks to provide products that are economically viable, have strong market growth potential, and have a net positive impact on the customers and their communities.

Copyright © 2014 by ASME



Interactive Graphics


Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In