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Improving Preference Prediction Accuracy With Feature Learning

[+] Author Affiliations
Alex Burnap, Yi Ren, Honglak Lee, Richard Gonzalez, Panos Y. Papalambros

University of Michigan, Ann Arbor, MI

Paper No. DETC2014-35440, pp. V02AT03A012; 9 pages
doi:10.1115/DETC2014-35440
From:
  • ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2A: 40th Design Automation Conference
  • Buffalo, New York, USA, August 17–20, 2014
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4631-5
  • Copyright © 2014 by ASME

abstract

Motivated by continued interest within the design community to model design preferences, this paper investigates the question of predicting preferences with particular application to consumer purchase behavior: How can we obtain high prediction accuracy in a consumer preference model using market purchase data? To this end, we employ sparse coding and sparse restricted Boltzmann machines, recent methods from machine learning, to transform the original market data into a sparse and high-dimensional representation. We show that these ‘feature learning’ techniques, which are independent from the preference model itself (e.g., logit model), can complement existing efforts towards high-accuracy preference prediction. Using actual passenger car market data, we achieve significant improvement in prediction accuracy on a binary preference task by properly transforming the original consumer variables and passenger car variables to a sparse and high-dimensional representation.

Copyright © 2014 by ASME
Topics: Preferences

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