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Empathic Design for Early-Stage Problem Identification

[+] Author Affiliations
Benjamin Ciavola, Yan Ning, John K. Gershenson

Michigan Technological University, Houghton, MI

Paper No. DETC2010-29111, pp. 267-276; 10 pages
doi:10.1115/DETC2010-29111
From:
  • ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 22nd International Conference on Design Theory and Methodology; Special Conference on Mechanical Vibration and Noise
  • Montreal, Quebec, Canada, August 15–18, 2010
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4413-7 | eISBN: 978-0-7918-3881-5
  • Copyright © 2010 by ASME

abstract

This paper promotes a user-centered design approach known as empathic design in which special emphasis is placed on observation of the affective nature of user-product relationships. Through empathic observation in real-world contexts, designers can come to understand end users’ emotional reactions to a product on multiple cognitive levels, including the customer’s true latent goals and desires. From these observations, there is an opportunity to better interpret how the design problem arises from actual user experiences. In this paper, we begin construction of a systematic framework for empathic design, and propose the development of a methodological toolbox for use within the scope of traditional design processes. Problem identification is reframed to aid in identification of hidden and latent customer needs through awareness of distinct levels of implicit and explicit cognitive processing and evaluation. This approach is meant to help designers better understand the root cause of user behavior and affective response to a product. Additionally, a number of types of supporting design tools are identified, and promising areas of future development are discussed.

Copyright © 2010 by ASME
Topics: Design

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