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Eye Gaze Experiment Into the Recognition of Intended Affordances

[+] Author Affiliations
Leonardo Burlamaqui, Andy Dong

University of Sydney, Sydney, Australia

Paper No. DETC2017-67207, pp. V007T06A026; 8 pages
  • ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 29th International Conference on Design Theory and Methodology
  • Cleveland, Ohio, USA, August 6–9, 2017
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5821-9
  • Copyright © 2017 by ASME


An eye-tracking experiment aimed at testing the claim that individuals understand how to use artifacts through the visual perception of their intended affordances was conducted. Sixty-one participants were asked to state the manner in which they would interact with an artifact after looking at their screen-based images for ten seconds with their gaze captured. The participants’ responses to perceived affordance were compared to their gaze data. Although individuals identified plausible affordances, a binary logistic regression analysis was inconclusive as to which eye-tracking variable is likely to entail a successful identification of the intended affordance. That said, there was a strong relationship between perception of the intended affordance and mention of either the artifact’s function or semantic category. The results suggest that affordances may not have a significant impact in the usability of products and interfaces. Extrapolating from the findings, we postulate that analogical priming may be a better explanation for the way individuals understand what to do with the artifact.

Copyright © 2017 by ASME



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