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Creativity of Concept Ideation Methods As Affected by Team Personality

[+] Author Affiliations
Friederich A. Berthelsdorf, Robert B. Stone

Oregon State University, Corvallis, OR

Paper No. DETC2017-67974, pp. V007T06A022; 10 pages
  • ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 29th International Conference on Design Theory and Methodology
  • Cleveland, Ohio, USA, August 6–9, 2017
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5821-9
  • Copyright © 2017 by ASME


Prior work has shown that individual MBTI personality type influences the creative output of concept ideation methods [1,2]. In this paper, we present a pilot study that investigates the concept of team personality (defined as the average personality of the team along each MBTI spectrum) and the effect it has on ideation results, as measured by three creativity metrics; quantity, quality, and variety. We find evidence suggesting that a team whose average personality falls near the extremes of the Thinking-Feeling spectrum will produce more creative results, a team that is neutral along the Introversion-Extraversion spectrum can choose their method based on which creativity metric they wish to maximize, and that a team with high personality variance can choose to create either more variety or higher quantity of ideas based on their selected method.

Copyright © 2017 by ASME
Topics: Creativity , Teams



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