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The Preferences for Creativity Scale (PCS): Identifying the Underlying Constructs of Creative Concept Selection

[+] Author Affiliations
Christine A. Toh, Scarlett R. Miller

Pennsylvania State University, State College, PA

Paper No. DETC2016-60414, pp. V007T06A013; 10 pages
  • ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 28th International Conference on Design Theory and Methodology
  • Charlotte, North Carolina, USA, August 21–24, 2016
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5019-0
  • Copyright © 2016 by ASME


Creativity is highly emphasized during the engineering design process, but prior research has shown that decision-making biases and individual attributes can affect perceptions and preferences for creativity. However, there is a lack of knowledge of how to measure creativity during concept selection, or about the factors that affect designers’ preferences for creative concepts in an engineering design context. As a first step in understanding what factors contribute to the promotion or filtering of creative concepts during concept selection, this study investigates the factors that can affect preferences for creativity through the development of a psychometric survey that assesses student designers’ preferences for creativity through Exploratory Factor Analysis and Confirmatory Factor Analysis. The result of these analyses is the 23-item Preferences for Creativity Scale (PCS) that assesses an individual’s preference for creativity in engineering design on 4 major dimensions: (1) Team Centrality, (2) Risk Tolerance, (3) Creative Confidence/ Preference, and (4) Motivation. The results of these analyses provide a foundation for studying creativity in the design process and allow for future research that investigates the factors that influence creative concept selection in engineering design.

Copyright © 2016 by ASME



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