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Feature Improvement and Cost Reduction of Baitcasting Fishing Reels for Emerging Markets

[+] Author Affiliations
David Hume, Monica Isava, Emily Koepsell, Andrew Kriebel, Adam Marshall, Jonathan Slocum, Mark Jeunnette, Amos Winter

MIT, Cambridge, MA

Paper No. DETC2015-47367, pp. V05BT08A013; 8 pages
  • ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5B: 39th Mechanisms and Robotics Conference
  • Boston, Massachusetts, USA, August 2–5, 2015
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5713-7
  • Copyright © 2015 by ASME


Baitcasting fishing reels are a challenging product to sell to new users in emerging markets. Their complex and less-than-intuitive design make them poor candidates for a novice fisherman selecting his or her first fishing reel. Based upon manufacturer constraints and design requirements, our team lowered the price point and improved the usability of the Okuma Cerros baitcasting fishing reel to make it more appealing to a wider range of consumers, especially in emerging markets. This project resulted in a three-phase redesign: reducing cost via alternative materials and replacing bearings with bushings; prototyping a simplified cast control system; and proposing an improved user interface.

Copyright © 2015 by ASME
Topics: Cable reels



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