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A Novel Approach to the Design and Development of an Interactive Learning App for Automotive IVI Systems

[+] Author Affiliations
Yifan Chen, Basavaraj Tonshal, Pramita Mitra, Craig Simonds, Paul Aldighieri

Ford Motor Company, Dearborn, MI

Paper No. DETC2015-47906, pp. V01BT02A029; 10 pages
  • ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 1B: 35th Computers and Information in Engineering Conference
  • Boston, Massachusetts, USA, August 2–5, 2015
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5705-2
  • Copyright © 2015 by ASME


Since its launch Ford SYNC™ with MyFord Touch™ in-vehicle infotainment (IVI) system has migrated to many vehicle programs and had multiple software updates, which presented Ford dealers with the ever-increasing challenge of training new owners effectively and efficiently. This paper presents the design, architecture and implementation of “MyFord Touch Guide”, a novel, cross-platform mobile app that delivers a unique MyFord Touch learning and familiarization experience for dealers and consumers alike. This app incorporates the production MyFord Touch graphical user interface for an interactive learning experience. Additionally, it integrates a host of video tutorials featuring a computer-animated character, which offers an insightful, personalized and self-guided tour experience of the essential features and functions of the system. MyFord Touch Guide is a cross-platform app and based on a “hybrid” app architecture that uses both native mobile and web technologies. Feedback gathered from multiple nation-wide surveys indicates that the proposed approach provides a highly effective and scalable solution towards developing a diverse range of cross-platform, interactive, mobile learning apps.

Copyright © 2015 by ASME
Topics: Design



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