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Expectation Design Based on User’s Cognitive Process

[+] Author Affiliations
Kazutaka Ueda, Ayami Nagai

The University of Tokyo, Tokyo, Japan

Paper No. DETC2015-46973, pp. V01BT02A006; 6 pages
  • ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 1B: 35th Computers and Information in Engineering Conference
  • Boston, Massachusetts, USA, August 2–5, 2015
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5705-2
  • Copyright © 2015 by ASME


In today’s market, points of contact between users and products now extend to pre-product release situations such as rollout events. In order to design an attractive product that exceeds users’ expectations, it is necessary to take into account a set of cognitive processes associated with the user experience, such as product expectations and the memories of product-related experiences that led to the formation of these expectations. This study aimed to model the situation surrounding users’ expectations and to elucidate the mechanisms regulating these expectations. To do so, situations in which expectations arise were experimentally reproduced, participants predicted their future emotions based on emotional valence and probability of occurrence, and a hypothetical model was verified. Furthermore, focusing on participants’ feelings of self-efficacy formed by past experiences and their subjective view of the probability of events occurring as regulating parameters of future emotional states, it was found that they are connected to changes in emotional valence when predicting emotions.

Copyright © 2015 by ASME
Topics: Design



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