0

Full Content is available to subscribers

Subscribe/Learn More  >

An Investigation on the Inconsistency of Consumer Preferences for Product Appearance: A Case Study of Residential Solar Panels

[+] Author Affiliations
Qifang Bao, Maria C. Yang

Massachusetts Institute of Technology, Cambridge, MA

Sami El Ferik, Mian Mobeen Shaukat

King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia

Paper No. DETC2014-34799, pp. V007T07A047; 12 pages
doi:10.1115/DETC2014-34799
From:
  • ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology
  • Buffalo, New York, USA, August 17–20, 2014
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4640-7
  • Copyright © 2014 by ASME

abstract

The importance of the appearance of consumer products is widely understood. This paper considers an evaluation of the appearance of a technology-oriented product, the residential solar panel, from the perspective of individuals. This study uses a quantitative approach, visual conjoint analysis, to determine preferences for product appearance of solar panels, and further explores how presenting a solar panel in its context of use can influence the consistency of consumer preferences. Approximately 200 survey respondents were shown two kinds of images of solar panels, one of a standalone panel and the other of a panel installed on a roof. Results show a significant shift of preferences when first showing the non-contextualized image and then showing the contextualized image. Such preference inconsistency provides insights with which to inform the process of user-needs revealing.

Copyright © 2014 by ASME

Figures

Tables

Interactive Graphics

Video

Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

NOTE:
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In