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Validity and Predictive Ability of Wilde’s Cognitive Teamology Model to Design Team Outcomes

[+] Author Affiliations
Theodor Freiheit

University of Calgary, Calgary, AB, Canada

Paper No. DETC2014-35257, pp. V007T07A034; 10 pages
  • ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology
  • Buffalo, New York, USA, August 17–20, 2014
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4640-7
  • Copyright © 2014 by ASME


An extensive analysis of the validity of Wilde’s Teamology cognitive diversity model was undertaken with 120 teams composed of over 661 participants. Myers-Briggs Type Indicator (MBTI) data was collected using a qualified test over five years from students enrolled in a fourth year capstone design course. Cognitive factor scores using Wilde’s Teamology model were calculated from the MBTI data for eight factors associated with Wilde’s Information Collection and Decision Making dimensions. Wilde’s team formation model was found to nominally contribute 10.2% to the overall prediction of the variance observed in design team outcomes using a linear regression model with a threshold that the cognitive scores must exceed. Wilde’s Teamology factors of Imagination (“prophetic, guided by inner fantasies and visions”), Community (“expressive, tactful builder of group moral”), and Evaluation (“uses personal values to distinguish good/bad”) were found to be statistically associated to design team outcomes.

Copyright © 2014 by ASME
Topics: Design , Performance , Teams



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