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Ideation Methods: A First Study on Measured Outcomes With Personality Type

[+] Author Affiliations
Pui Kun Choo, Zhi Ning Lou, Bradley A. Camburn, Kristin L. Wood

Singapore University of Technology and Design, Singapore, Singapore

Ben Koo

Tsinghua University, Beijing, China

Francois Grey

Citizen Cyberscience Centre/CERN, Geneva, Switzerland

Paper No. DETC2014-34954, pp. V007T07A019; 11 pages
  • ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 2nd Biennial International Conference on Dynamics for Design; 26th International Conference on Design Theory and Methodology
  • Buffalo, New York, USA, August 17–20, 2014
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4640-7
  • Copyright © 2014 by ASME


The research reported here considers an experiment and subsequent data coding and analysis to extract correlations between personality type and ideation outcome from several methods. This article presents the background theory, research methodology, and empirical results associated with the experiment. The experiment is based on observations of designers developing a real product, and associated assessment tools, where the goal is to correlate the quality, quantity, and variety of design outcomes with respect to personality type. This approach lays the foundation for a tailored ideation method or a suite of ideation methods that takes advantage of the preferences and strengths of individuals. We find that there are significant correlations between type and ideation metrics and that these correlations are supported by related theory from psychology and business management.

Copyright © 2014 by ASME
Topics: Performance



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