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Design for Micro-Enterprise: An Approach to Product Design for Emerging Markets

[+] Author Affiliations
Jesse Austin-Breneman, Maria Yang

Massachusetts Institute of Technology, Cambridge, MA

Paper No. DETC2013-12677, pp. V005T06A042; 11 pages
  • ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 25th International Conference on Design Theory and Methodology; ASME 2013 Power Transmission and Gearing Conference
  • Portland, Oregon, USA, August 4–7, 2013
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5592-8
  • Copyright © 2013 by ASME


Product design for emerging markets in the developing world is a rapidly growing field due to a steadily increasing market and an interest in profitably transforming consumer quality of life for this population. Economic and cultural barriers as well as other constraints present a daunting challenge for designers working in this area. This study documents current best practices and proposes a framework for future designers with a focus on creating products that foster micro-enterprise. These guidelines are drawn from existing literature and interviews with practicing designers of products for emerging markets. Four case studies are presented ranging across several product categories.

Copyright © 2013 by ASME



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