Full Content is available to subscribers

Subscribe/Learn More  >

Strategic Product Design for Multiple Global Markets

[+] Author Affiliations
Gopal Nadadur, Wonmo Kim, Alexander R. Thomson, Matthew B. Parkinson, Timothy W. Simpson

Penn State University, University Park, PA

Paper No. DETC2012-70723, pp. 837-848; 12 pages
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 9th International Conference on Design Education; 24th International Conference on Design Theory and Methodology
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4506-6
  • Copyright © 2012 by ASME


Designing products for multiple global user populations has been the focus of numerous studies. Based on an understanding of the current state of knowledge, this paper outlines three broad top-down design strategies to satisfy varying user, business, and regulatory requirements across target markets, and to do so in a resource-efficient manner. The first strategy results in a set of optimal, robust, or reconfigurable designs for the markets. The second strategy is the development of a static platform-based design, with variants of the product for the different target markets. In the third strategy, flexibility is embedded into a platform itself; the manufacturer can then release the product in a few target markets, and can leverage the platform at later stages when entering additional markets or adapting to changing requirements. The implementation of the proposed strategies is explored in the context of three different products: (1) the Adidas Jabulani soccer ball, (2) left- and right- hand drive vehicles, and (3) the Apple suite of mobile and tablet devices. The observations in these case studies highlight the importance of the three global product design strategies, and help define certain questions for future research.

Copyright © 2012 by ASME
Topics: Product design



Interactive Graphics


Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In