Full Content is available to subscribers

Subscribe/Learn More  >

The Effectiveness of Design and Innovation Consulting

[+] Author Affiliations
William J. Palm, IV

Roger Williams University, Bristol, RI

Daniel E. Whitney

Massachusetts Institute of Technology, Cambridge, MA

Paper No. DETC2012-71362, pp. 683-692; 10 pages
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 9th International Conference on Design Education; 24th International Conference on Design Theory and Methodology
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4506-6
  • Copyright © 2012 by ASME


Although the risks and rewards of outsourcing product design have been argued extensively in the literature, little hard data on project outcomes exist to inform the discussion, and even these are methodologically suspect. To address this gap, this paper uses novel random sampling techniques to locate projects and measure the distribution of project outcomes in one particular type of design outsourcing, domestic design consulting. The results suggest that design consulting outcomes are generally good but vary significantly between projects and consultancies. Overall rates of product commercialization and market success compare favorably to results previously reported for in-house product design, and client satisfaction levels are comparable to those of other service industries.

Copyright © 2012 by ASME
Topics: Design , Innovation



Interactive Graphics


Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In