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The Effectiveness of Design and Innovation Consulting

[+] Author Affiliations
William J. Palm, IV

Roger Williams University, Bristol, RI

Daniel E. Whitney

Massachusetts Institute of Technology, Cambridge, MA

Paper No. DETC2012-71362, pp. 683-692; 10 pages
doi:10.1115/DETC2012-71362
From:
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 7: 9th International Conference on Design Education; 24th International Conference on Design Theory and Methodology
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4506-6
  • Copyright © 2012 by ASME

abstract

Although the risks and rewards of outsourcing product design have been argued extensively in the literature, little hard data on project outcomes exist to inform the discussion, and even these are methodologically suspect. To address this gap, this paper uses novel random sampling techniques to locate projects and measure the distribution of project outcomes in one particular type of design outsourcing, domestic design consulting. The results suggest that design consulting outcomes are generally good but vary significantly between projects and consultancies. Overall rates of product commercialization and market success compare favorably to results previously reported for in-house product design, and client satisfaction levels are comparable to those of other service industries.

Copyright © 2012 by ASME
Topics: Design , Innovation

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