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The Transition to Alternative Powertrains: Concept for the Life-Cycle-Oriented Symbiosis of Technology, Product and Product Portfolio Planning

[+] Author Affiliations
Christoph Herrmann, Thomas Stefan Spengler, Mark Mennenga, Katharina Wachter, Karsten Kieckhäfer

Technische Universität Braunschweig, Braunschweig, Germany

Paper No. DETC2012-70803, pp. 703-712; 10 pages
doi:10.1115/DETC2012-70803
From:
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 6th International Conference on Micro- and Nanosystems; 17th Design for Manufacturing and the Life Cycle Conference
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4504-2
  • Copyright © 2012 by ASME

abstract

In this paper the decision situation of an automobile manufacturer (OEM), which alternative powertrains to promote, is presented by discussing the three planning levels technology, product and product portfolio planning, the interdependencies between the levels as well as the necessity to integrate a life-cycle perspective. Based on this, a concept for the life-cycle-oriented symbiosis of technology, product and product portfolio planning is developed. The concept consists of three planning modules each incorporating a life-cycle perspective: technology planning, product planning and product portfolio planning. Within each module, technologies, products and the resulting portfolio are analyzed, evaluated and selected according to the company objective(s). Referring to the developed concept, existing approaches to support the implementation and open challenges are discussed.

Copyright © 2012 by ASME
Topics: Cycles

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