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Product-Service Systems Design With Business Model Strategy Integrated: A Case Study of Urban Umbrella Rental Service System

[+] Author Affiliations
Yong Se Kim, Sang Won Lee, Jin Hui Kim, Heji Jeong

Sungkyunkwan University, Suwon, Korea

Ji Hwan Lee, Yoo S. Hong

Seoul National University, Seoul, Korea

Paper No. DETC2012-71086, pp. 1051-1062; 12 pages
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 3: 38th Design Automation Conference, Parts A and B
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4502-8
  • Copyright © 2012 by ASME


The value creation paradigm in industry has recently been shifting toward value creation through Product-Service Systems (PSS) where product and service elements are tightly integrated as systems to provide functional fulfillment. A successful PSS should satisfy economical, ecological and experience values. A systematic design method for PSS has been developed where activities of stakeholders are designed to support those values reflecting diverse context elements. Also business model aspects of PSS are considered using the category of the business model canvas together with strategies and protocols obtained from various real world cases. To illustrate the PSS design method with business model strategy integrated, a case of urban umbrella rental service system is presented.

Copyright © 2012 by ASME
Topics: Design , Cities



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