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Kansei Engineering and Web Site Design

[+] Author Affiliations
Zheng Song, Thomas J. Howard, Ali G. Özkil

Technical University of Denmark, Lyngby, Denmark

Sofiane Achiche

École Polytechnique de Montréal, Montréal, QC, Canada

Paper No. DETC2012-70543, pp. 591-601; 11 pages
  • ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2: 32nd Computers and Information in Engineering Conference, Parts A and B
  • Chicago, Illinois, USA, August 12–15, 2012
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 978-0-7918-4501-1
  • Copyright © 2012 by ASME


Capturing users’ needs is critical in web site design. However, a lot of attention has been paid to enhance the functionality and usability, whereas much less consideration has been given to satisfy the emotional needs of users, which is also important to a successful design. This paper explores a methodology based on Kansei Engineering, which was significant used in product and industrial design but not quite been adopted in the IT field, in order to discover implicit emotional needs of users toward web site and transform them into design details. Survey, interview techniques and statistical methods were performed in this paper. A prototype web site was developed based on the Kansei study results integrated with technical expertise and practical considerations. The results showed that the Kansei Engineering methodology, in this paper, played a significant role in web site design in terms of satisfying the emotional needs of users.

Copyright © 2012 by ASME
Topics: Design



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