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Graphical Interpretation of the Teamology Transformation

[+] Author Affiliations
Douglass J. Wilde

Stanford University, Stanford , CA

Paper No. DETC2009-86036, pp. 433-438; 6 pages
  • ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 8: 14th Design for Manufacturing and the Life Cycle Conference; 6th Symposium on International Design and Design Education; 21st International Conference on Design Theory and Methodology, Parts A and B
  • San Diego, California, USA, August 30–September 2, 2009
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4905-7 | eISBN: 978-0-7918-3856-3
  • Copyright © 2009 by ASME


The “teamology” approach to psychologically constructing and organizing design teams is based on an original transformation of personality questionnaire responses on to the four cognitive mode pairs of C. G. Jung’s underlying personality theory. This article shows how to interpret the transformation as the combination of a pair of square graphs, one for the two information collection (perception) mode pair scores; the other, for the two decision-making (judgment) mode pair scores. Questionnaire data are plotted in each square’s rectangular coordinates. The mode scores in each square are the projections of the questionnaire points on to the two diagonals. To illustrate, example graphs are used to guide the organization of a student trio to identify and strengthen a potential weakness. This can be done whether or not the team was constructed according to teamological principles.

Copyright © 2009 by ASME



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