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Factor Analysis of Head-Up Display Presentation Images

[+] Author Affiliations
Shana Smith, Shih-Hang Fu

National Taiwan University, Taipei, Taiwan

Paper No. DETC2009-87174, pp. 967-974; 8 pages
  • ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2: 29th Computers and Information in Engineering Conference, Parts A and B
  • San Diego, California, USA, August 30–September 2, 2009
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4899-9 | eISBN: 978-0-7918-3856-3
  • Copyright © 2009 by ASME


This study explored the relationships between drivers and HUD presentation image designs using Kansei engineering. Kansei words were associated with physical design elements. Initially, existing HUD presentation images were collected. Next, major design elements were extracted from the images. Then, new images were generated, based upon the major design elements. A questionnaire and user experiment was conducted. Finally, the results were analyzed using factor analysis. Thirty-six pairs of Kansei words were reduced and grouped into 5 groups of Kansei words. The final 5 groups of Kansei words can be used to clearly describe the HUD presentation images. The method can be used as a reference for future HUD image design tasks.

Copyright © 2009 by ASME
Topics: Design



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