0

Full Content is available to subscribers

Subscribe/Learn More  >

Exploring Marketing to Engineering Information Mapping in Mass Customization: A Presentation of Ideas, Challenges and Resulting Questions

[+] Author Affiliations
Scott Ferguson

North Carolina State University, Raleigh, NC

Andrew Olewnik

NYS Center for Engineering Design and Industrial Innovation, Buffalo, NY

Phil Cormier

University at Buffalo, Buffalo, NY

Paper No. DETC2011-48742, pp. 609-623; 15 pages
doi:10.1115/DETC2011-48742
From:
  • ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 37th Design Automation Conference, Parts A and B
  • Washington, DC, USA, August 28–31, 2011
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5482-2
  • Copyright © 2011 by ASME

abstract

The paradigm of mass customization strives to minimize the tradeoffs between an ‘ideal’ product and products that are currently available. However, the lack of information relation mechanisms that connect the domains of marketing, engineering, and distribution have caused significant challenges when designing products for mass customization. For example, the bridge connecting the marketing and engineering domains is complicated by the lack of proven tools and methodologies that allow customer needs and preferences to be understood at a level discrete enough to support true mass customization. Discrete choice models have recently gained significant attention in engineering design literature as a way of expressing customer preferences. This paper explores how information from choice-based conjoint surveys might be used to assist the development of a mass customizable MP3 player, starting from 140 student surveys. The authors investigate the challenges of fielding discrete choice surveys for the purpose of mass customization, and explore how hierarchical Bayes mixed logit and latent class multinomial logit models might be used to understand the market for customizable attributes. The potential of using discrete choice models as a foundation for mathematically formulating mass customization problems is evaluated through an investigation of strengths and limitations.

Copyright © 2011 by ASME

Figures

Tables

Interactive Graphics

Video

Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

NOTE:
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In