0

Full Content is available to subscribers

Subscribe/Learn More  >

Customer-Driven Product Design Selection Using Web Based User-Generated Content

[+] Author Affiliations
L. Wang, S. Azarm, P. K. Kannan

University of Maryland at College Park, College Park, MD

B. D. Youn

Seoul National University, Seoul, Republic of Korea

Paper No. DETC2011-48338, pp. 405-419; 15 pages
doi:10.1115/DETC2011-48338
From:
  • ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 37th Design Automation Conference, Parts A and B
  • Washington, DC, USA, August 28–31, 2011
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5482-2
  • Copyright © 2011 by ASME

abstract

Acquisition of the customer data for product design selection using conventional customer survey techniques can be a time-consuming and costly undertaking. The aim of this paper is to overcome this limitation by using web based User-Generated Content (UGC) as an alternative to the conventional customer survey techniques. UGC refers to various public media contents created by web users including contents in online customer reviews, blogs, and social networking interactions. So far, there has not been any systematic effort in using UGC in design selection for a customer durable product. Using UGC in product design selection is not an easy task because UGC can be freely expressed and written by customers with little constraints, structure and bounds. As a result, UGC can contain a lot of noise, variability in content and even bias induced by the customers. In order to make use of UGC, this paper develops a systematic methodology for eliciting product attributes from UGC, constructing customer preference models and using these models in design selection. To demonstrate the proposed method, design selection of a smartphone using UGC is considered as an example. It is shown in the example that the proposed method can provide a reasonable estimation of customer preferences while being useful for product design selection.

Copyright © 2011 by ASME
Topics: Product design

Figures

Tables

Interactive Graphics

Video

Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

NOTE:
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In