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Towards a Framework for Holistic Ideation in Conceptual Design

[+] Author Affiliations
Manikandan Mohan, Ying Chen, Jami J. Shah

Arizona State University, Tempe, AZ

Paper No. DETC2011-47589, pp. 661-672; 12 pages
  • ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2: 31st Computers and Information in Engineering Conference, Parts A and B
  • Washington, DC, USA, August 28–31, 2011
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 978-0-7918-5479-2
  • Copyright © 2011 by ASME


The long term aim of this research is to develop a framework for holistic ideation. Towards that goal, we are investigating the components of ideation (both logical and intuitive), characterization of ideation states, ideation blocks and strategies used to overcome such blocks. One of the major contributions of this research is the method by which the experiential and the intuitive ideation methods are interlaced together, to support both creativity and functional quality. Another important part of the framework is the identification of creativity blocks and investigation of matching ideation strategies most likely to facilitate progress. This framework will also be used as a research tool to collect large amount of data from designers about their choice of ideation strategies used, and their effectiveness.

Copyright © 2011 by ASME



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