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Integrated Representation of Function, Service Activity, and Product Behavior for Service Development

[+] Author Affiliations
Tatsunori Hara, Tamio Arai

University of Tokyo, Tokyo, Japan

Yoshiki Shimomura

Tokyo Metropolitan University, Hino, Tokyo, Japan

Paper No. DETC2008-49511, pp. 67-76; 10 pages
  • ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5: 13th Design for Manufacturability and the Lifecycle Conference; 5th Symposium on International Design and Design Education; 10th International Conference on Advanced Vehicle and Tire Technologies
  • Brooklyn, New York, USA, August 3–6, 2008
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4329-1 | eISBN: 0-7918-3831-5
  • Copyright © 2008 by ASME


Manufacturers are required to supply more services to customers in addition to material products. Although there are many literatures on the Product–Service System (PSS), computerized tools for this system have not been established until now. In this paper, we aim to present a modeling method and computer-aided design (CAD) tool to combine function, product, and service activity for the development of service offerings like the PSS. In our method, product and service activities are designed in parallel according to customer value. A service blueprint in the marketing field is extended to include the product behavior by utilizing the physical features in the engineering field. A view model, which describes the function structure of services for a Receiver State Parameter (RSP), connects the product behavior and service activity. The above method is implemented on a CAD system to analyze, evaluate, and design services. Our tool is applied through an example presented herein. Our model can work as a hub for existing studies in marketing and traditional engineering fields. Using them, the relationships between product behavior and service activity can be designed around the idea of customer value.

Copyright © 2008 by ASME



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