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The Integration of Affective Design Into QFD

[+] Author Affiliations
Douglas Van Bossuyt, Brenton Gibson, Joseph Zaworski

Oregon State University, Corvallis, OR

Ulrich Wörz

Universität Stuttgart, Stuttgart, Germany

Paper No. DETC2008-50103, pp. 421-427; 7 pages
  • ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 4: 20th International Conference on Design Theory and Methodology; Second International Conference on Micro- and Nanosystems
  • Brooklyn, New York, USA, August 3–6, 2008
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4328-4 | eISBN: 0-7918-3831-5
  • Copyright © 2008 by ASME


The use of design methodologies in product development has been proven to work for functional and performance requirements. However, when it comes to more abstract requirements — like attractivity — existing, widely accepted design methodologies do not provide guidance. This paper introduces tools commonly used in psychology for determining and quantifying Sensory Requirements and then proceeds to detail a method for collecting and preparing data on sensory attractiveness in a way that it is readily incorporated into the well defined method for product development, Quality Function Deployment.

Copyright © 2008 by ASME
Topics: Design



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