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Technology Infusion: An Assessment Framework and Case Study

[+] Author Affiliations
Eun Suk Suh, Michael R. Furst, Kenneth J. Mihalyov

Xerox Corporation, Webster, NY

Olivier L. de Weck

Massachusetts Institute of Technology, Cambridge, MA

Paper No. DETC2008-49860, pp. 297-307; 11 pages
doi:10.1115/DETC2008-49860
From:
  • ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 4: 20th International Conference on Design Theory and Methodology; Second International Conference on Micro- and Nanosystems
  • Brooklyn, New York, USA, August 3–6, 2008
  • Conference Sponsors: Design Engineering Division and Computers in Engineering Division
  • ISBN: 978-0-7918-4328-4 | eISBN: 0-7918-3831-5
  • Copyright © 2008 by Xerox Corporation

abstract

Many product manufacturing companies in today’s environment constantly need to develop new technologies and infuse them into their line of products to stay ahead of the competition. Most new technologies only deliver value once they are successfully infused into a parent system. However, there has been very little research done to develop formal methodologies to assess the impact and implication of new technology infusion into existing products. In this paper, a systematic process framework to quantify and assess the impact of technology infusion early in the product planning cycle is proposed. The proposed methodology quantitatively estimates the impact of technology infusion through the use of a Design Structure Matrix (DSM) and the creation of a Delta DSM (ΔDSM) describing the changes to the original system based on the infused technology. The cost for technology infusion is then estimated from the ΔDSM, and the market impact of the technology is calculated using customer value (utility) curves for customer relevant system performance measures. Finally, the probabilistic ΔNPV of a newly infused technology is obtained using Monte Carlo simulation. The proposed methodology was demonstrated on a complex printing system, represented as an 84 element DSM with a density of 3.7%, where a newly developed value enhancing technology was infused into the existing product. The result shows that a positive marginal net present value ΔNPV can be expected, despite the new technology causing an invasiveness of 8.5% to the existing design. The methodology can be applied in a rigorous and repeatable manner, opening up possibilities for further implementation of the proposed framework, including analysis of the interactions amongst technologies.

Copyright © 2008 by Xerox Corporation

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