0

Full Content is available to subscribers

Subscribe/Learn More  >

Comparison of Single-Wall Versus Multi-Wall Immersive Environments to Support a Virtual Shopping Experience

[+] Author Affiliations
Patrick Carlson, Carl Kirpes, Ryan A. Pavlik, Judy M. Vance

Iowa State University, Ames, IA

Livien Yin

Reed College, Portland, OR

Terrence Scott-Cooper

Morehouse College, Atlanta, GA

Troy Lambert

Tennessee State University, Nashville, TN

Paper No. WINVR2011-5582, pp. 287-291; 5 pages
doi:10.1115/WINVR2011-5582
From:
  • ASME 2011 World Conference on Innovative Virtual Reality
  • ASME 2011 World Conference on Innovative Virtual Reality
  • Milan, Italy, June 27–29, 2011
  • Conference Sponsors: ASME
  • ISBN: 978-0-7918-4432-8
  • Copyright © 2011 by ASME

abstract

With the proliferation of large screen stereo display systems, major consumer product manufacturers are using this technology to test marketing ideas on consumers. One of the performance factors that is of interest to retailers or manufacturers of retail products is the ability of consumers to quickly and easily locate their products within a retail store. Virtual reality technology can be used to create a virtual store that is easily reconfigurable as a test environment for consumer feedback. The research presented in this paper involves a study that compares the use of a multi-wall immersive environment to a single-wall immersive environment. Users were given a list of products to find in the virtual store. A physical mockup of a shopping cart was created and instrumented in order to be used to navigate throughout the virtual store. The findings indicate that participants in the five-wall immersive environment were significantly faster in locating the objects than the participants using the one-wall immersive environment. In addition, participants in the five-wall condition reported that the shopping cart was easier to use than in the one-wall condition. This study indicates that the use of multiple walls to provide an increased sense of immersion improves the ability of consumers to locate items within a virtual shopping experience.

Copyright © 2011 by ASME

Figures

Tables

Interactive Graphics

Video

Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

NOTE:
Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In