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ProEmotion: A Tool to Tell Mobile Phone’s Gender

[+] Author Affiliations
William W. Wang, Xun W. Xu, Hsiang-Hung Hsiao

University of Auckland, Auckland, New Zealand

Paper No. IMECE2010-37199, pp. 347-354; 8 pages
  • ASME 2010 International Mechanical Engineering Congress and Exposition
  • Volume 3: Design and Manufacturing, Parts A and B
  • Vancouver, British Columbia, Canada, November 12–18, 2010
  • Conference Sponsors: ASME
  • ISBN: 978-0-7918-4427-4
  • Copyright © 2010 by ASME


Kansei engineering, also known as kansei ergonomics or emotional engineering, aims at analyzing and incorporating customer’s feeling and demands into product function and product design. The paper described a system called ProEmotion for the purpose of assessing the kansei aspects of a product by considering design attributes of a product. Neural network is used to process kansei words. The system has been successfully implemented to ascertain gender inclination of a mobile phone. Principal parameters of a mobile are considered, i.e. length, width, thickness and mass. The system can inform gender inclination of a mobile phone with accuracy up to 90%. This is based on a set of 92 mobile phone samples from the five major mobile phone manufacturers.

Copyright © 2010 by ASME



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