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Conjoint-HoQ: A Quantitative Methodology for Consumer-Driven Design

[+] Author Affiliations
Andrew T. Olewnik, Kemper E. Lewis

State University of New York at Buffalo, Buffalo, NY

Paper No. DETC2007-35568, pp. 207-217; 11 pages
  • ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 6: 33rd Design Automation Conference, Parts A and B
  • Las Vegas, Nevada, USA, September 4–7, 2007
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 0-7918-4807-8 | eISBN: 0-7918-3806-4
  • Copyright © 2007 by ASME


This paper presents a methodology, Conjoint-HoQ, which is meant to provide an improvement over the current House of Quality (HoQ) tool. The improvement comes in the form of quantitative technical information — replacing the qualitative nature of the current HoQ — through integration of conjoint analysis into the HoQ framework. The steps of the Conjoint-HoQ method are presented in detail with an accompanying hypothetical example, the design of a hair dryer. A number of research issues critical to implementation in industry are also identified and discussed. The resulting methodology is representative of design tools seen as vital to supporting the emerging paradigm of mass-customization.

Copyright © 2007 by ASME
Topics: Design



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