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Value Based Design: An Objective Structuring Approach to Design Concept Generation

[+] Author Affiliations
Yan Jin, Daehwan Kim, Mohammad R. Danesh

University of Southern California, Los Angeles, CA

Paper No. DETC2006-99497, pp. 53-62; 10 pages
  • ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 4a: 18th International Conference on Design Theory and Methodology
  • Philadelphia, Pennsylvania, USA, September 10–13, 2006
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 0-7918-4258-4 | eISBN: 0-7918-3784-X
  • Copyright © 2006 by ASME


Conceptual design is an important early stage activity of engineering design. The decisions made at the conceptual design phase commit up to 70% of the production cost and have significant impact on the downstream design and manufacturing processes. While computer tools have been developed to support design analysis and information management at the later stages of design, generating good design concepts and making smart decisions in conceptual design still largely depend on designers’ experience. Our research takes a value-based approach to conceptual design and proposes a set of specific methods and guidelines for designers to identify, structure their design objectives and use the objective structure to guide their concept generation process. This paper describes the proposed objective driven approach to design concept generation and presents a design example to demonstrate the effectiveness of the approach.

Copyright © 2006 by ASME
Topics: Design



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