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Embedded Enterprise Learning: About, Through, For and From

[+] Author Affiliations
Robert Handscombe, Elena Rodriguez-Falcon

University of Sheffield

Eann A. Patterson

Michigan State University

Paper No. IMECE2005-79878, pp. 305-314; 10 pages
doi:10.1115/IMECE2005-79878
From:
  • ASME 2005 International Mechanical Engineering Congress and Exposition
  • Engineering/Technology Management
  • Orlando, Florida, USA, November 5 – 11, 2005
  • Conference Sponsors: Engineering and Technology Management Group
  • ISBN: 0-7918-4230-4 | eISBN: 0-7918-3769-6
  • Copyright © 2005 by ASME

abstract

Much enterprise teaching is carried out in business schools. A number of approaches are identified and their appropriateness for non-business school students reviewed. A particular focus is placed on science and engineering students and White Rose Centre for Enterprise (WRCE), formed in 1999 as part of the UK Science Enterprise Challenge initiative. Its remit was to increase enterprise learning and entrepreneurship activity, thus bringing about a ‘cultural change’. WRCE emphasizes the need to make learning ‘real’ for the student and to weave an enterprise strand through the full course of study. The findings support the argument that a combination of teaching approaches and the embedding of enterprise within a discipline subject is needed for effective learning to take place. This paper makes observations on the experiences in the White Rose Universities (Leeds, Sheffield and York). An enterprise learning framework is proposed and described in the context of international variations.

Copyright © 2005 by ASME

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