Full Content is available to subscribers

Subscribe/Learn More  >

Application of Quality Function Deployment for New Business R&D Strategy Development

[+] Author Affiliations
Kosuke Ashihara, Kosuke Ishii

Stanford University

Paper No. IMECE2005-81956, pp. 279-287; 9 pages
  • ASME 2005 International Mechanical Engineering Congress and Exposition
  • Engineering/Technology Management
  • Orlando, Florida, USA, November 5 – 11, 2005
  • Conference Sponsors: Engineering and Technology Management Group
  • ISBN: 0-7918-4230-4 | eISBN: 0-7918-3769-6
  • Copyright © 2005 by ASME


This paper describes a decision-making framework for Research and Development (R&D) strategy development using an adaptation of quality function deployment (QFD). Many manufacturing companies are facing challenges in strengthening their competitiveness to survive in an uncertain and fierce competitive businesses environment. Decision-making on R&D strategy, not only for incremental innovation, but also for radical innovation, is essential for the sustainable future of the company. There are well-structured methodologies for routine product development tasks that help planning and decision-making. QFD is one of the most well known tools for product development that uses matrices to identify relative worth of product requirements from market information and flow the requirements down to more detailed decisions. However, in the R&D strategic planning process that occurs prior to product development, there is little work utilizing structured methodologies such as QFD. This paper presents a new usage of QFD in the R&D strategy development process to cover both incremental and radical innovation. Market-pull R&D leads to incremental innovation of the company, and QFD helps identify new technology requirements using future market predictions. On the other hand, technology-push R&D seeks radical innovation; an inverse usage of QFD that defines new customer needs from new technology development can support a step-by-step approach for future business creation in this context. The paper includes a detailed example from the medical device industry that demonstrates the utility of the method in R&D strategy decision process.

Copyright © 2005 by ASME



Interactive Graphics


Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In