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An Approach to Product Family Positioning Based on Shared Surplus

[+] Author Affiliations
Yiyang Zhang, Jianxin Jiao

Nanyang Technological University, Singapore

Paper No. DETC2005-85560, pp. 447-454; 8 pages
doi:10.1115/DETC2005-85560
From:
  • ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5a: 17th International Conference on Design Theory and Methodology
  • Long Beach, California, USA, September 24–28, 2005
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 0-7918-4742-X | eISBN: 0-7918-3766-1
  • Copyright © 2005 by ASME

abstract

To compete in the marketplace, manufacturers have been seeking for expansion of their product lines by providing product families. Product family positioning aims at planning the appropriate products to be provided to the target market segments. Due to the involved complexity such as diverse customer preferences, engineering costs, competition among similar products, etc, positioning the product family is very difficult. This paper proposes a shared surplus model for product family positioning. A comprehensive methodology for product family positioning is developed. An application of the proposed methodology for the notebook computer family positioning is reported.

Copyright © 2005 by ASME

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