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Decision Analysis Approach for Improving Product Development Decision Quality: An Interactive Simulation Game Showcase

[+] Author Affiliations
Tae G. Yang, Kosuke Ishii

Stanford University, Stanford, CA

Harshavardhan Karandikar

ABB Corporate Ressearch, Ladenburg, Germany

Paper No. DETC2005-85598, pp. 319-328; 10 pages
  • ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 5a: 17th International Conference on Design Theory and Methodology
  • Long Beach, California, USA, September 24–28, 2005
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 0-7918-4742-X | eISBN: 0-7918-3766-1
  • Copyright © 2005 by ASME


Product development decisions in the early stages of the development process critically impact life cycle cost and revenue potentials. Design for Manufacturability tools and methods provide key insights into product’s requirements based on the voice of customers. Other quantitative analysis tools, such as computer aided modeling and optimization techniques enhance product developers’ understanding in the products under development. However, the dynamic nature of product development process suffers from unavoidable risks due to the lack of information on key parameters of a product’s life cycle. This paper introduces the fundamentals of Decision Analysis applicable to product development process as a way of dealing with dynamic product development risks. The application of specific tools is shown via a simulation game based on a robot platform development case. We summarize the lessons learned, and conclude on how decision analysis principles could be used for the platform/product design process.

Copyright © 2005 by ASME



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