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Manufacturing Investment and Allocation in Product Line Design Decision-Making

[+] Author Affiliations
Jeremy J. Michalek, Oben Ceryan, Panos Y. Papalambros, Yoram Koren

University of Michigan, Ann Arbor, MI

Paper No. DETC2005-84812, pp. 189-198; 10 pages
doi:10.1115/DETC2005-84812
From:
  • ASME 2005 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 2: 31st Design Automation Conference, Parts A and B
  • Long Beach, California, USA, September 24–28, 2005
  • Conference Sponsors: Design Engineering Division and Computers and Information in Engineering Division
  • ISBN: 0-7918-4739-X | eISBN: 0-7918-3766-1
  • Copyright © 2005 by ASME

abstract

An important aspect of product development is design for manufacturability (DFM) analysis that aims to incorporate manufacturing requirements into early product decision-making. Existing methods in DFM seldom quantify explicitly the tradeoffs between revenues and costs generated by making design choices that may be desirable in the market but costly to manufacture. This paper builds upon previous work coordinating models for engineering design and marketing product line decision-making by incorporating quantitative models of manufacturing investment and production allocation. The result is a methodology that considers engineering design decisions quantitatively in the context of manufacturing and market consequences in order to resolve tradeoffs, not only among performance objectives, but also between market preferences and manufacturing cost.

Copyright © 2005 by ASME

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