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Creative Stimulation in Conceptual Design

[+] Author Affiliations
Oren Benami, Yan Jin

University of Southern California, Los Angeles, CA

Paper No. DETC2002/DTM-34023, pp. 251-263; 13 pages
  • ASME 2002 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 4: 14th International Conference on Design Theory and Methodology, Integrated Systems Design, and Engineering Design and Culture
  • Montreal, Quebec, Canada, September 29–October 2, 2002
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 0-7918-3624-X
  • Copyright © 2002 by ASME


Conceptual design is a process of creating functions, forms and behaviors. Although cognitive processes are utilized in the development of new ideas, conventional methodologies do not take human cognition into account. However, it is conceivable that if one could determine how cognitive processes are stimulated, then more effective conceptual design methods could be developed. In this paper, we develop a Cognitive Model of Creative Conceptual Design to capture the relationship between the properties that stimulate cognitive processes and the design operations that facilitate cognitive processes. Through cognitive modeling, protocol analysis, and cognitive experiments, this research showed that designers exhibit patterns of creative design behavior, and that these patterns can be captured and instilled into the design process, to promote creativity.

Copyright © 2002 by ASME



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