Full Content is available to subscribers

Subscribe/Learn More  >

Crossing the ’63 Riviera With a Concept Cielo: Capturing, Representing and Generating the Buick Brand

[+] Author Affiliations
Jay P. McCormack, Jonathan Cagan, Craig M. Vogel

Carnegie Mellon University, Pittsburgh, PA

Paper No. DETC2002/DTM-34005, pp. 59-68; 10 pages
  • ASME 2002 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
  • Volume 4: 14th International Conference on Design Theory and Methodology, Integrated Systems Design, and Engineering Design and Culture
  • Montreal, Quebec, Canada, September 29–October 2, 2002
  • Conference Sponsors: Design Engineering Division, Computers and Information in Engineering Division
  • ISBN: 0-7918-3624-X
  • Copyright © 2002 by ASME


Developing and maintaining a consistent brand statement is an important aspect of developing a successful product. However, maintaining that statement is difficult due in part to the inconsistent and often insufficient understanding of brand by marketing, engineering, and design. This paper presents shape grammars as a method for encoding the key elements of a brand into a repeatable language, which can be used to generate products consistent with the brand. A detailed investigation into the history of Buick styling reveals the brand characteristics of the front view of Buick vehicles, which are then captured in a shape grammar.

Copyright © 2002 by ASME



Interactive Graphics


Country-Specific Mortality and Growth Failure in Infancy and Yound Children and Association With Material Stature

Use interactive graphics and maps to view and sort country-specific infant and early dhildhood mortality and growth failure data and their association with maternal

Citing articles are presented as examples only. In non-demo SCM6 implementation, integration with CrossRef’s "Cited By" API will populate this tab (http://www.crossref.org/citedby.html).

Some tools below are only available to our subscribers or users with an online account.

Related Content

Customize your page view by dragging and repositioning the boxes below.

Related eBook Content
Topic Collections

Sorry! You do not have access to this content. For assistance or to subscribe, please contact us:

  • TELEPHONE: 1-800-843-2763 (Toll-free in the USA)
  • EMAIL: asmedigitalcollection@asme.org
Sign In